ESPN in April led comScore’s rankings of domestic multiplatform digital reach among sports entities for the 26th straight month, and opened up a lead of nearly 27 million unique visitors from its nearest competitors. The margin in reach is ESPN’s largest since January, but the sports media giant continues to have a much closer battle with the Yahoo Sports-NBC Sports Network digital alliance on consumption metrics. ESPN’s average time spent per visitor of 73.2 minutes edged out an average of 69.5 minutes per visitor for the Yahoo Sports-NBC Sports entry. WWE also re-entered the list at No. 15, fueled in part by heavy streaming totals for WrestleMania 32 on April 3. And with the start of baseball season last month, MLB surged in consumption metrics, rising from 702 million minutes in time spent during March to more than 2.6 billion in April, and ranking third in time spent per visitor with 63.9 minutes.
| RANK |
SITE |
UNIQUES (000) |
| 1) |
ESPN |
79,964 |
| 2) |
Yahoo Sports-NBC Sports Network* |
53,066 |
| 3) |
Bleacher Report-Turner Sports Network** |
51,860 |
| 4) |
CBS Sports*** |
50,252 |
| 5) |
USA Today Sports Media Group |
49,784 |
| 6) |
Fox Sports Digital-Sporting News Media |
48,703 |
| 7) |
SB Nation |
44,379 |
| 8) |
MLB |
40,904 |
| 9) |
NFL Internet Group |
40,045 |
| 10) |
Sports Illustrated sites# |
28,646 |
| 11) |
NHL Network |
15,631 |
| 12) |
MSN Sports |
13,766 |
| 13) |
Active.com sites |
10,781 |
| 14) |
Deadspin.com |
10,625 |
| 15) |
WWE |
9,101 |
| |
|
|
| RANK |
SITE |
TOTAL TIME SPENT (MINUTES) |
| 1) |
ESPN |
5.86 billion |
| 2) |
Yahoo Sports-NBC Sports Network* |
3.69 billion |
| 3) |
Bleacher Report-Turner Sports Network** |
1.69 billion |
| 4) |
CBS Sports*** |
1.14 billion |
| 5) |
USA Today Sports Media Group |
433 million |
| 6) |
Fox Sports Digital-Sporting News Media |
696 million |
| 7) |
SB Nation |
334 million |
| 8) |
MLB |
2.61 billion |
| 9) |
NFL Internet Group |
786 million |
| 10) |
Sports Illustrated sites# |
252 million |
| |
|
|
NOTES: * = Includes Rivals.com, The Vertical, ThePostGame.com, Rotoworld and FanDuel. ** = NBA.com, NCAA.com and WNBA.com. *** = Includes 247Sports.com ^ = 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. # = 120 Sports, National Football Post, and The FanSided Network.
