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Marketing and Sponsorship

Marketplace Roundup

In Dallas, Luke Morris noted there is "already a shirt to commemorate" Sunday's incident which saw Rangers 2B Rougned Odor punch Blue Jays RF Jose Bautista. Rangers fan Paul Ylda "started a Teespring page" with a shirt that shows "a red silhouette of Odor jacking the jaw of Bautista's blue silhouette." To properly represent the "full glory of the punch, Batista's glasses and helmet are knocked off his head." The Teespring page "says the shirt is available until May 23 for $22.99." Ylda said on Twitter that he is "donating some of the proceeds from Monday and Tuesday sales to charity" (DALLASNEWS.com, 5/16).

SOAKING UP THE SUN: NASCAR driver Ricky Stenhouse Jr. said of remaking a classic ‘90s Sunny Delight commercial with fellow driver Chris Buescher, “When they said that we were going to do the remake of the Sunny D commercial from the ‘90s, I was not real sure what I thought about it because acting is not in my vocabulary, my wheelhouse, but it turned out really good and I think a lot of people enjoyed it. I know a lot of the fans have loved it” (“NASCAR Race Hub,” FS1, 5/14).

FIGHT CLUB: ESPN.com's Jacob Wolf noted e-sports player Ryan Ramirez has "renewed his contract with sponsor Panda Global." Ramirez "will continue to compete in Street Fighter V under the Panda Global brand in upcoming fighting game events." The fighting game star "originally signed with the organization last year around the time of the organization's launch" (ESPN.com, 5/15).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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