Marketing and Sponsorship

Chevrolet Renews MLB Sponsorship As Official Vehicle Of The League

5.12.2016

Chevrolet today announced that it has renewed its MLB sponsorship as the official vehicle of the league. Additionally, the company becomes the official automotive sponsor of MLB and USA Baseball's Play all initiative. The multiyear sponsorship agreement maintains Chevrolet's category rights, and the company will continue to present both the Ted Williams All-Star Game MVP Award and the World Series MVP Award (Chevy). In Detroit, Brent Snavely notes the three-year agreement "is shorter than two prior five-year agreements." This sponsorship agreement "gives Chevrolet the ability to promote its logo along with the MLB logo as they promote youth baseball" (FREEP.com, 5/12).

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