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Marketing and Sponsorship

Marketplace Roundup

A Churchill Downs spokesperson said that there have been "first-year issues" with the new manufacturer of 12-ounce collectible Kentucky Derby glasses that "have led to a lower quality batch." Louisville-based Antiques at Douglas Loop Owner Andy Albatys said that collectors visiting his shop "have taken notice." He said that the glasses, introduced in '39, now come with a sticker that reads "'hand wash only,' and even the weight of the glasses feels different." Churchill Downs VP/Communications John Asher said that the issues "were the result of a new contract with vendor PB Licensing USA," which partnered with Turkey-based glass company Pasabahce to "produce nearly 700,000 Derby and Kentucky Oaks glasses" (Louisville COURIER-JOURNAL, 5/5).

SUPPLY & DEMAND: Golf Channel's Matt Adams said of adidas' decision to sell off its TaylorMade brand, "They got themselves into a trend where they were forcing new products into the marketplace as quickly as they could so they could get the immediacy of sales to help their quarterly reports. Well, what happened with that is they started to jam up the retail marketplace with products. ... That was kind of a lethal trend ... It is very, very good product, but they got themselves a little caught up in terms of their retail cycle" ("Golf Central," Golf Channel, 5/4).

GAME WITHIN THE GAME: The Braves have partnered with Atlanta-based FanBeat to launch a real-time predictive gaming and trivia experience for this season. The game will be presented by Georgia Lottery. Fans at Turner Field can use the app to predict the next play, answer trivia questions and submit answers between batters and innings. With every correct answer, points are earned for prizes that can be redeemed at the ballpark. Fans accrue points for a season-long competition each time they come to a game and use the app (Braves).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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