Marketing and Sponsorship

Coca-Cola Signs 10-Year Deal As Latest Founding Partner Of Mercedes-Benz Stadium

By Don Muret, Staff Writer 5.3.2016

AMB Sports & Entertainment has signed Coca-Cola to a 10-year deal as a founding partner of Mercedes-Benz Stadium, the new home of the Falcons and Atlanta United opening in June '17. Financial terms were not disclosed, but founding partnerships are typically valued at seven figures annually. The deal extends to Coca-Cola serving as the exclusive non-alcoholic beverage supplier of the teams and the $1.5B facility. Coca-Cola, which is based in Atlanta, has served its products at Falcons games since the team’s inception in '66. The soft drink brand joins Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance as stadium founding partners.

NEXT General Mills Canada Places Jose Bautista On Cereal Boxes, First Jays Partnership In 15 Years

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/05/03/Marketing-and-Sponsorship/CocaCola-Falcons.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/05/03/Marketing-and-Sponsorship/CocaCola-Falcons.aspx