Alex Morgan Broadcast Her Team’s Last Game Via Facebook Live

@ORLPride

This past weekend US Women’s soccer superstar, Alex Morgan, and her social team used the Facebook Live API to broadcast the home opener of her club, the Orlando Pride. To pull this broadcast off Facebook worked with the National Women’s Soccer League to pull in their current digital feed, which was previously streamed on YouTube.

The Pride chose to air the match with Facebook Live via two posts, one per each half:

First half

Second half

Currently, the National Women’s Soccer League does not have a broadcast partner. So it’s very interesting to see them turn to Facebook Live to stream this game. The results of each stream are below:

First Half

•         Reach: 1,693,830
•         Live Broadcast Audience: 489,999
•         Unique Viewers: 273,249
•         Video Views: 286,478
•         Reactions: 14k
•         Comments: 3,726
•         Shares: 637

Second Half

•         Reach: 1,707,667
•         Live Broadcast Audience: 411,322
•         Unique Viewers: 348,944
•         Video Views: 349,189
•         Reactions: 15k
•         Comments: 3,267
•         Shares: 692

Do you see Facebook Live as a potential new trend in sports broadcasts?