The Cubs this week are "installing a 513-square-foot script sign" for Chicago-based Nuveen Investments beyond Wrigley Field's left field bleachers, which will be "up for the start of the team's upcoming homestand on April 26," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Situated between the left field foul pole and the ballpark's "large video board in left field will be a neon 'Nuveen' sign, the primary asset in a new sponsorship deal the team signed last year" with Nuveen. Ecker noted it will be the third "major ad sign to adorn the space beyond the bleachers" at Wrigley. The Cubs at the beginning of the '15 season installed a 650-square-foot script "Budweiser" sign atop a "new right field video board and a 'Wintrust' sign atop a new left field video board." The team "won approval from the Commission on Chicago Landmarks" in '14 to "put up a total of six new outfield signs, including the two video boards." That "means the team still has three more outfield ad signs as part of an explosion of brand signage in and around the park." Those signs "are expected to be located above the bleachers in right-center field and in foul territory beyond the left and right field foul poles" (CHICAGOBUSINESS.com, 4/19).
