Major League Baseball (MLB) and software analytics company New Relic just announced a brand partnership. This collaboration will highlight the purpose that data and analytics play in sports and business, especially around Major League Baseball. It will also mention how MLBAM has utilized New Relic to enhance the baseball experience for fans to this point.
Beginning immediately, this joint venture will provide an exclusive multi-platform opportunity to arrange content across MLB Network, MLB.com, and select MLB stadiums to connect with new audiences. MLB’s media properties will illustrate the power of New Relic’s complete software monitoring and analytics abilities by delivering code-level statistics to instrument every application MLB comes out with.
“As we look to continue our growth, partnering with MLB is a natural choice because baseball fans are the most passionate believers in data and analytics,” said Robson Grieve, CMO of New Relic. “Baseball offers an amazing platform to share our love for the power of data to drive performance, and we get the opportunity to share a real story of customer transformation – that of MLB Advanced Media.”
Content will be mutually produced between New Relic and MLB, and include:
- A weeklyMLB Now segment, “Digging into the Data,” on MLB Network. The segments, which will highlight new information about individual player accomplishment, also will be available for on-demand viewing at MLB.com.
- “Digging into the Data,” will be extended into an original multi-episode MLB.com series, which will showcase the up-to-the-minute baseball technology, putting a spotlight on the role data and analytics play.
- Unique collaborative technology-focused events co-hosted by New Relic and MLB at select MLB ballparks. Details and timing for events will be announced at later dates.
