Menu
Marketing and Sponsorship

Danny Willett's Masters Victory Could Put Him On Track To Be Richest English Golfer Ever

Danny Willett is "predicted to net" up to $7.138M (all figures U.S.) in "off course earnings in the next two years after becoming just the second Englishman" to win The Masters, according to Ben Rumsby of London TELEGRAPH. London-based brandRapport Sports Marketing Dir Nigel Currie said, "He's definitely set to be England's highest-paid golfer of all time." Currie added, "If he never won another major, his off-course earnings for the next year or two would be in the region up towards [$7.138M]." Currie: "That will continue or increase further if he goes on and wins other majors. There will be a lot of bonuses that will be triggered by this anyway from existing sponsorship deals but, in terms of his management looking for new sponsors now, it becomes a whole new ball game for him." Rumsby noted Willett is "currently sponsored by Calloway, luxury watch manufacturer Audemars Piguet and hotel chain Saujana," and he still has "some way to go to become Britain's richest or most marketable golfer" (London TELEGRAPH, 4/11). Willett said of dealing with the marketing and endorsement opportunities with which he is sure to be inundated: "I’m going to let the guys sort that out while I have a bit of time off and enjoy just what we’ve achieved" ("Fast Money Halftime Report," CNBC, 4/11).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/04/12/Marketing-and-Sponsorship/Willett.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/04/12/Marketing-and-Sponsorship/Willett.aspx

CLOSE