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Leagues and Governing Bodies

PGA Tour Issues RFP For Right To Package Real-Time Tournament Data For Betting

The PGA Tour has issued an RFP asking a "handful of data companies to submit bids for the right to package real-time tournament data into feeds for gambling houses," according to Scott Soshnick of BLOOMBERG NEWS. The RFP said the Tour "continues to explore the risk/return trade-off associated with potential entry into the online sports gaming category." PGA Tour CMO Ty Votaw: "We're far away from any kind of deal." Soshnick noted the Tour has "kept its distance" from sports betting. Increasingly, gambling houses "see more money in live betting, where they can offer a new wager with every stroke." The growth of point-by-point wagering has "created a lucrative opportunity for leagues." Sportradar in December "renewed its data contract" with the ITF for $14M per year for five years. Sources said that among those "in talks with the PGA Tour are WME/IMG, which has the data rights for the top men’s and women’s tennis tours, and Sportradar," which counts the NFL "as an investor." The NFL "doesn’t allow its data to be sold to bookmakers." The RFP also "asks what other 'financial upside' is available, including revenue, profit sharing or equity ownership" (BLOOMBERG NEWS, 4/7).

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