PBR Attendance On The Rise After 12 Events During First Year Under WME-IMG Ownership

PBR is seeing a mid-single digit attendance uptick so far this campaign, the first full one under the management and ownership of WME-IMG. The bull-riding tour, which has run 12 stops so far this season, has seen attendance jump 4.7% to 282,055 from last year, when it was bought by the agency for a reported $120M. Last week's event at Sioux Falls, which saw a third day added due to high demand, saw 24,964 fans come out to the Denny Sanford Premier Center over the course of the weekend. This was good enough to make the event the third-best event of the season from a revenue generation standpoint, outside of two major events at MSG (34,934) in January and AT&T Stadium in February (32,625).