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Marketing and Sponsorship

New Slate Of MLB Promos Highlight League's Top Young Stars Like Correa, Harper

Three new MLB promos highlighting the league’s top young stars debut today. There eventually will be 10 spots as part of the second iteration of the #THIS campaign from MLB and Anomaly, its creative agency. The spots include one highlighting the World Series champion Royals as featuring 1B Eric Hosmer, OFs Lorenzo Cain and Jarrod Dyson and C Salvador Perez. The Astros double-play combination of SS Carlos Correa and 2B Jose Altuve is shown in one ad, while Nationals RF Bryce Harper displays his talents as a barber with a youth baseball team. Other players to be featured include Angels CF Mike Trout, Cubs 1B Anthony Rizzo and 3B Kris Bryant, Marlins RF Giancarlo Stanton, Pirates CF Andrew McCutchen, D-backs 1B Paul Goldschmidt, Mariners P Felix Hernandez and Red Sox P David Price. The ads will be distributed via MLB.com and social media channels today and debut on TV during ESPN’s slate of Opening Day games on Sunday.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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