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Marketing and Sponsorship

Better Home Plates And Gardens: Scotts Renews MLB Sponsorship For Three Years

Scotts has renewed its MLB sponsorship rights, with what sources said was a three-year deal. Under the new pact, Scotts continues to sponsor the league's grassroots Pitch, Hit & Run youth skills competition, moving from the presenting sponsor to the title sponsor of the event. Royals 1B Eric Hosmer, who once participated in Pitch, Hit & Run, will serve as a spokesperson for the program. The grass seed and lawn-care brand will also back a series of six baseball field refurbishments, with Baseball HOFer Cal Ripken serving as Scotts’ ambassador there. Scotts remains the official lawn care company of MLB and it will push its Miracle-Gro, Ortho and Scotts brands with media buys on MLB.com, MLB Network and other MLB rightsholders. Supporting MLB club deals have been scaled back to five: the Braves, Red Sox, Reds, Rockies and Padres, a new addition. Scotts has been an MLB corporate sponsor since '10. Wasserman is Scotts' longtime sports agency of record. MLB incumbent sponsors T-Mobile, Chevrolet, MasterCard and Bank of America have already renewed their deals.

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