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Rise & Shine: ESPN2's Weekday Morning Programming On Recent Viewership Hot Streak

ESPN2’s weekday morning programs have been on a hot streak the last few months. “First Take,” which airs in the 10:00am-12:00pm ET window, just wrapped up its best February viewership on record, averaging 413,000 viewers for the show. That figure was up 18% from the same period in ’15. The record for February comes after “First Take” had its five most-viewed months on record from September-January. The show set a new record in December with 497,000 viewers. While there was a slight decline to 456,000 viewers the following month, it was still the show’s most-watched January on record (+5% from same month in ’15). Meanwhile, “Mike & Mike” in the 6:00-10:00am window has had equally strong success in the last few months. The show started ’16 with a new studio and added Molly Qerim as a contributor, helping lead to its second-best January and February viewership on record, behind only figures from ’11. The show also had its third-best monthly viewership in October ’15, while November was the fifth-best monthly audience on record. “Mike & Mike” has been simulcast on ESPN2 since ’06, while “First Take” began in ’07.

AVG. VIEWERS FOR ESPN2 WEEKDAY MORNING PROGRAMMING
MONTH
"FIRST TAKE" (000)
"MIKE & MIKE" (000)
Feb. '16
413
276
Jan. '16
456
299
Dec. '15
497
321
Nov. '15
475
320
Oct. '15
476
329
Sept. '15
458
276
Aug. '15
409
210
July '15
387
185
June '15
373
224
May '15
428
249
April '15
352
189
March '15
374
220

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

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