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Marketing and Sponsorship

Dancing Partners: Nike Represents Most Of The Field, Under Armour Gains Ground

Nike and its affiliated brands outfit, in some fashion, 44 of the 68 schools in this years NCAA men's basketball tournament, down from 51 last year. The Jordan brand outfits two teams, North Carolina and California, and three teams are rocking Nike shoes to go with Russell Athletic jerseys. Under Armour made a surge this year outfitting 10 teams, up from six last year and nine from two years ago. adidas outfits 14 teams this year, up from 11 last year. Schools in the chart below are listed by region in their seed order. The NCAA Tournament begins tomorrow with the First Four (THE DAILY).

MIDWEST
WEST
TEAM SHOE/APPAREL TEAM SHOE/APPAREL
1) Virginia Nike/Nike 1) Oregon Nike/Nike
2) Michigan State Nike/Nike 2) Oklahoma Nike/Nike
3) Utah Under Armour/
Under Armour		 3) Texas A&M adidas/adidas
4) Iowa State Nike/Nike 4) Duke Nike/Nike
5) Purdue Nike/Nike 5) Baylor Nike/Nike
6) Seton Hall Under Armour/
Under Armour		 6) Texas Nike/Nike
7) Dayton Nike/Nike 7) Oregon State Nike/Nike
8) Texas Tech Under Armour/
Under Armour		 8) Saint Joseph's Nike/Nike
9) Butler Nike/Nike 9) Cincinnati Under Armour/
Under Armour
10) Syracuse Nike/Nike 10) VCU Nike/Nike
11) Gonzaga Nike/Nike 11) Northern Iowa Nike/Nike
12) Arkansas-Little Rock Nike/Nike 12) Yale Nike/Nike
13) Iona adidas/adidas 13) UNC-Wilmington adidas/adidas
14) Fresno State Nike/Nike 14) UW-Green Bay adidas/adidas
15) Middle Tennessee Nike/Nike 15) CSU-Bakersfield adidas/adidas
16) Hampton Nike/Russell 16) Holy Cross adidas/adidas
    16) Southern Nike/Russell
SOUTH
EAST
TEAM SHOE/APPAREL TEAM SHOE/APPAREL
1) Kansas adidas/adidas 1) North Carolina Jordan/Jordan
2) Villanova Nike/Nike 2) Xavier Nike/Nike
3) Miami adidas/adidas 3) West Virginia Nike/Nike
4) California Jordan/Jordan 4) Kentucky Nike/Nike
5) Maryland Under Armour/
Under Armour		 5) Indiana adidas/adidas
6) Arizona Nike/Nike 6) Notre Dame Under Armour/
Under Armour
7) Iowa Nike/Nike 7) Wisconsin adidas/adidas
8) Colorado Nike/Nike 8) USC Nike/Nike
9) UConn Nike/Nike 9) Providence Nike/Nike
10) Temple Under Armour/
Under Armour		 10) Pittsburgh Nike/Nike
11) Vanderbilt Nike/Nike 11) Michigan adidas/adidas
11) Wichita State Nike/Nike 11) Tulsa Nike/Nike
12) South Dakota State Under Armour/
Under Armour		 12) UT-Chattanooga adidas/adidas
13) Hawaii Under Armour/
Under Armour		 13) Stony Brook Nike/Nike
14) Buffalo Nike/Nike 14) Stephen F. Austin Under Armour/
Under Armour
15) UNC-Asheville adidas/adidas 15) Weber State adidas/adidas
16) Austin Peay Nike/Russell 16) Florida Gulf Coast Nike/Nike
    16) Fairleigh Dickinson Nike/Nike

 

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