Braves Exec VP/Sales & Marketing Derek Schiller said that the club expects to "sell about half the seats in SunTrust Park as season tickets," according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. Schiller said that a "'new phase' of sales will launch in early May, when the Braves will begin aggressively marketing" season tickets to the general public for the '17 season. He said that "more than half of the 4,000 premium seats in SunTrust Park have been sold." Schiller noted that "including non-premium seats," the team is "on pace to have about 10,000 season tickets" for '17 sold by May. The goal is to "sell about 20,000 by the ballpark’s opening." Schiller: "Of approximately 41,000 seats in SunTrust Park, we expect to have about half filled with season tickets ... and the other half with people purchasing single-game tickets or in groups.” Tucker noted if achieved, 20,000 season tickets "wouldn’t constitute a franchise record -- the Braves sold about 29,000 in Atlanta-Fulton County Stadium" in '93 -- but "likely would double the current season-ticket base" (ATLANTA JOURNAL-CONSTITUTION, 3/12).
