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SBJ In-Depth: Measurement and Research

3.10.2016

Advanced research and measurement continue to transform the sports industry by providing fresh insights to guide decision making in practically every facet of business. From determining ROI on sponsorships, to placing values on media exposure, research and measurement have grown into a fascinating and complex specialty. To learn more about how measurement tools are deployed in the field, analyzed and eventually acted upon, SportsBusiness Journal will gather some of the sharpest minds in the space for a roundtable discussion. Hear real-life examples of how those in the sports industry use research, and how data-driven discoveries will shape strategies in the years ahead.

Publishing Date: March 28. Ad Close: March 14. Materials Due: March 16.

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

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