Marketing and Sponsorship

Marketplace Roundup

2.24.2016

In Baltimore, Jeff Barker noted several days after boxer Manny Pacquiao "lost his longtime Nike endorsement deal," a photo was circulated "displaying the boxer wearing a pair of Under Armour basketball shoes." That in turn "led to speculation that Pacquiao may have jumped" to UA. But a source said that UA "isn't in talks with Pacquiao" (BALTIMORESUN.com, 2/22).

MANNY BEING MANNY: In Baltimore, Jonas Shaffer noted Orioles 3B Manny Machado arrived at Spring Training yesterday "wearing a long-sleeve shirt with a familiar silhouette." The logo "seems to be" from a June '13 image of Machado making a defensive play in the infield (BALTIMORESUN.com, 2/23).

FRENCH CONNECTION: Canadian retailer RW&CO is featuring Canadiens D P.K. Subban, a brand ambassador, in a short film for its new spring '16 suit campaign. Subban plays himself in the short, produced by Jet Films. The spot will be broadcasted on all RW&CO channels as well as other selected platforms (RW&CO).

PREVIOUS Under Armour Rolls Out Latest "Rule Yourself" Spot, Featuring U.S. Women's Gymnasts NEXT NBA Viewership Up 4% Headed Into Stretch Run, With ABC/ESPN Rising, TNT Slightly Lower

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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