Marketing and Sponsorship

Dodgers Partner With Emirates Airline; Deal Includes Lounge, Ballpark Signage

2.22.2016

The Dodgers and Emirates Airline on Friday announced a sponsorship deal that gives Emirates home plate and foul pole signage at Dodger Stadium and will open a new Emirates Lounge hospitality space. Emirates will also feature in-game activations, occasional ceremonial first pitches and fan appreciation activities (Emirates Airline). The deal "is the airline's first entry in professional baseball." The Dodgers will "lend their name to Dubai's Little League team." Emirates first "launched services" between Dubai and L.A. in '08 (THENATIONAL.ae, 2/21). Starting July 1, Emirates will "bring a second daily A380 service" to L.A., "offering a total of 980 seats per day" flying from LAX to Dubai (CBSLA.com, 2/19). CAA Sports Consulting is Emirates' agency and will be activating the partnership (THE DAILY).

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