Marketing and Sponsorship

NBPA Hosting Players House During ASG Weekend; More Than 15 Sponsors On Board

By Terry Lefton 2.11.2016

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA players; and some have dedicated areas within the hotel for special installations, like the Monster Music Lounge and the Giorgio Armani Fitting room. Warner Bros., another sponsor, will have private screenings of "Barbershop 3," which opens next month.

ONECOURT PLAYERS HOUSE SPONSORS
COMPANY	CATEGORY
Monster	Headphones, Speakers
Remy Martin	Cognac
Next VR	Visual Gaming/Virtual Reality Experience
Crowdmix	Social Music Platform
Canada Goose	Outerwear, Hats
Giorgio Armani	Suits
Fitbit	Activity Trackers
Kyboe!	Watches
Spalding Del Toro	Shoes and Accessories
The Athlete's Foot	Sports Specialty Retail
Logitech	Computer and Tablet Accessories
Flex Power	Post Workout Cream
Vinceo	Apparel
Illy	Coffee and Espresso
Kith	Apparel

PREVIOUS Mtn Dew, BBVA Compass, Priceline.com Rolling Out Ads Around NBA All-Star Weekend NEXT IAAF's Coe Says He "Won't Accept" Nestle's Decision To End Sponsorship Deal

SPONSORED CONTENT

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