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Marketing and Sponsorship

Blue Jays' Marcus Stroman Busy Building Brand Ahead Of Upcoming MLB Season

Blue Jays P Marcus Stroman is the "future of baseball, the brightest and most irrepressible star of a new generation determined to push the boundaries of a sport that quietly roots for that to occur," according to Bob Nightengale of USA TODAY. Stroman said, "I want to be the best in the game. I want to be the best off the field. I want to create a brand. I want to create a company." Nightengale notes the 5' 8" Stroman "has a patent in two countries on his designer logo: HDMH (Height Doesn’t Measure Heart)," and is a "darling on social media, with more than a half-million followers across his Twitter and Instagram accounts." He recently spent time in L.A. "for some face time in rapper Mike Stud’s music video, 'These Days,'" and he is "flying to Toronto this week to attend the NBA All-Star Game." Additionally, he is "launching a clothing line in March." Stroman: “Baseball is very conservative, but with the young wave of guys coming up, I feel like it’s starting to change. It’s a sport that slowly is starting to become more hip, more trendy and more modern. It lacks behind the other sports in that sense, but I feel it changing. With the (Bryce) Harpers, (Mike) Trouts, (Carlos) Correas and (Javier) Baezes of the world, there’s a core group of guys who can make baseball more appealing to the young kids, who can make baseball look fun. I feel that’s what baseball lacks sometimes, that fun element" (USA TODAY, 2/10).

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