Delta Air Lines yesterday announced a six-year, multiplatform deal with AEG, under which it will remain the official and exclusive airline of Staples Center, as well as the exclusive charter partner of the NHL Kings. Delta will obtain naming rights to the luxury suite levels at Staples Center. The "Delta Suite Level" features three luxury suite levels and includes a branded kiosk and the Delta logo on all tickets and applicable collateral. Delta will continue to be recognized as an official founding partner of Staples Center, which entitles the airline to receive in-arena signage and maintain sponsorship rights inside and outside the arena throughout the NHL season (Delta).
KID'S PLAY: In Dallas, Corbett Smith reports Nike on Monday formalized a five-year, $1.74M deal with the Frisco Independent School District to "serve as the sole provider of athletic uniforms and equipment in all of the district's middle schools and high schools." Frisco ISD AD David Kuykendall said that starting in August, all of its high school varsity football and soccer teams "will wear Nike uniforms." Smith notes it is "no coincidence that Nike was eager to win the bid ... given its relationship with the Cowboys." Nike will "be a partner" at The Star in Frisco, the Cowboys' new HQ/practice facility, opening a "2,000-square foot Nike store adjacent to a Cowboys-themed fitness center and sponsoring a jogging track" (DALLAS MORNING NEWS, 2/10).
BETTER WITH AGE? ADWEEK's Robert Klara reported 56-year-old model Nicola Griffin in this month's SI Swimsuit Issue "will appear on a three-page ad buy from Swimsuits for All, a Web merchant that specializes in sizes 10-34." Swimsuits for All CEO Moshe Lanaido: "Young and skinny is typical, but we're saying it can also be curvy and older women" (ADWEEK.com, 2/9).
