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Marketing and Sponsorship

Marketplace Roundup

Delta Air Lines yesterday announced a six-year, multiplatform deal with AEG, under which it will remain the official and exclusive airline of Staples Center, as well as the exclusive charter partner of the NHL Kings. Delta will obtain naming rights to the luxury suite levels at Staples Center. The "Delta Suite Level" features three luxury suite levels and includes a branded kiosk and the Delta logo on all tickets and applicable collateral. Delta will continue to be recognized as an official founding partner of Staples Center, which entitles the airline to receive in-arena signage and maintain sponsorship rights inside and outside the arena throughout the NHL season (Delta). 

KID'S PLAY: In Dallas, Corbett Smith reports Nike on Monday formalized a five-year, $1.74M deal with the Frisco Independent School District to "serve as the sole provider of athletic uniforms and equipment in all of the district's middle schools and high schools." Frisco ISD AD David Kuykendall said that starting in August, all of its high school varsity football and soccer teams "will wear Nike uniforms." Smith notes it is "no coincidence that Nike was eager to win the bid ... given its relationship with the Cowboys." Nike will "be a partner" at The Star in Frisco, the Cowboys' new HQ/practice facility, opening a "2,000-square foot Nike store adjacent to a Cowboys-themed fitness center and sponsoring a jogging track" (DALLAS MORNING NEWS, 2/10).

BETTER WITH AGE? ADWEEK's Robert Klara reported 56-year-old model Nicola Griffin in this month's SI Swimsuit Issue "will appear on a three-page ad buy from Swimsuits for All, a Web merchant that specializes in sizes 10-34." Swimsuits for All CEO Moshe Lanaido: "Young and skinny is typical, but we're saying it can also be curvy and older women" (ADWEEK.com, 2/9). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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