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Marketing and Sponsorship

Brady Holds Off Newton, Beckham To Have Best-Selling Jersey During NFL Season

Patriots QB Tom Brady's No. 12 jersey "was No. 1 in sales at nflshop.com" for the '15 season, according to Des Bieler of the WASHINGTON POST. Brady just completed his 16th season, but he "likely received a jolt of support as the DeflateGate saga dragged on, and he led his team to a 10-0 start." Panthers QB Cam Newton ranked second on the list, which was comprised of sales from April 1-January 30, while teammate LB Luke Kuechly at eighth was the "only defensive player [to] crack the top 10." Cowboys WR Dez Bryant and TE Jason Witten also made the top 10, an "indication of the enduring popularity" of the team despite a 4-12 record this year (WASHINGTONPOST.com, 2/2).

RANK TOP 10 JERSEY SALES AT NFLSHOP.COM
1) Patriots QB Tom Brady
2) Panthers QB Cam Newton
3) Giants WR Odell Beckham Jr.
4) Patriots TE Rob Gronkowski
5) Broncos QB Peyton Manning
6) Packers QB Aaron Rodgers
7) Seahawks QB Russell Wilson
8) Panthers LB Luke Kuechly
9) Cowboys WR Dez Bryant
10) Cowboys TE Jason Witten

NO. 1 WITH A BULLET: eBay stated that 7,500 Newton jerseys have been sold on its website since Jan. 8, ranking Newton third among players participating in the Super Bowl since '08. Only Manning in '14 and Brady in '08 have topped Newton's total this year (eBay).

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