Super Bowl viewers have a high awareness of who the game's top advertisers have been over the past decade, according to a survey conducted by Civic Science on behalf of THE DAILY. Anheuser-Busch has indeed been the biggest ad spender over the years, while Nike, Gatorade and Apple have not had an in-game spot in many years. Pittsburgh-based Civic Science operates real-time, in-market reader surveys for more than 350 news outlets, content, and social networks nationwide. The group's online poll of 8,461 respondents was conducted from Jan. 7-13. Respondents were able to choose up to five answers. Meanwhile, in a separate web poll, respondents were asked about favorite Super Bowl ads. Coca-Cola's spot featuring Pro Football HOFer Joe Greene from Super Bowl XIV in '80 drew the top response, with 34% of respondents claiming it was the most-memorable spot from the Big Game. The poll on most-memorable Super Bowl spots drew 2,991 responses from Jan. 7-13. Reported percentages do not sum to 100% due to rounding.
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WHO DO YOU THINK IS THE BIGGEST SUPER BOWL AD SPENDER?
|
| ADVERTISER |
%
|
| Anheuser-Busch |
23%
|
| Doritos |
19%
|
| Coca-Cola |
16%
|
| Pepsi |
15%
|
| General Motors |
9%
|
| Nike |
8%
|
| Gatorade |
5%
|
| Apple |
5%
|
| |
|
|
MOST-MEMORABLE SUPER BOWL SPOTS
|
| SPOT |
YEAR
|
%
|
| Coca-Cola's Mean Joe Greene |
'80
|
34%
|
| Budweiser's talking frogs |
'95
|
28%
|
| Snickers-Betty White |
'10
|
14%
|
| E-Trade's stock-trading babies |
'08
|
10%
|
| Pepsi-Brittney Spears |
'02
|
5%
|
| Reebok - Terry Tate, Office Linebacker |
'03
|
3%
|
| Apple's 1984 Big Brother |
'84
|
3%
|
| CareerBuilder's lazy office chimps |
'06
|
2%
|
