E-Trade Signs With ESPN To Sponsor "Did You Know?" Component On "SportsCenter"

E-Trade has signed on as the "exclusive sponsor" of ESPN's "Did You Know?" franchise that airs as part of "SportsCenter," according to Tim Baysinger of ADWEEK. The on-air segment that returned during the 11:00pm ET episode of "SportsCenter" Sunday night will have E-Trade "integrated into a virtual set, which will also be streamed live on the ESPN app." The "Did You Know?" fact also will be "distributed on the ESPN.com homepage, through ESPN's mobile alerts and across" both ESPN and E-Trade social channels. The online broker will have "no editorial control over the content." However, E-Trade and ESPN will "work together on additional digital content that will roll out each Wednesday" (ADWEEK.com, 2/1).