Rickie Fowler Makes Appearance In New Golf-Themed Farmers Insurance Ad

Golfer Rickie Fowler will star in a new ad for Farmers Insurance that will debut today around the first round of the PGA Tour Farmers Insurance Open in San Diego. The ad, titled "Romantic Rodent," depicts a previous claim Farmers covered for a client that involved a lost piece of jewelry at a golf course. The ad, via RPA, Santa Monica, will run on Golf Channel and CBS during coverage of this weekend's event, as well as on other national outlets throughout the year (Farmers Insurance). In San Diego, Kirk Kenney noted the ad was previewed yesterday during Fowler's pre-tournament press conference, and a reporter "teased Fowler right after the commercial ended, saying, 'You had one line?'" Fowler jokingly replied, "That's one more line than you, Steve. I'm a golfer, not an actor. I feel like I delivered my line just fine" (SAN DIEGO UNION-TRIBUNE, 1/28). Farmers last year extended its sponsorship of Fowler through '17.