Image via ATPWorldTour.com
Infosys, a company that provides business technology solutions for a variety of organizations and clients, extended their partnership with ATP just before the Australian Open.
The company recently provided its services for the Apia International competition in Sydney, which serves the athletes as a warm up before the Grand Slam in Melbourne. The system that will be used for the tennis is an open-source data analytics and visualization platform, known as the Infosys Information Platform.
This particular platform will analyse historical player data to identify trends and insights about matches, which the company believes will engage both casual and experienced fans. The platform will provide key information and statistics to commentators and will give athletes access to in-depth data on both themselves and their competitors. The ATP World Tour website has also been publishing articles summarising interesting data findings that Infosys has uncovered.
According to ARN, Infosys vice president and regional head of Australia and New Zealand said Australian tennis fans are among the most passionate and knowledgeable in the world, and that is what drove the decision to go ahead with Infosys and introduce their platform.
“We are using our powerful analytics engine to deliver exciting new digital features and match analyses to fans and media. This will create a great digital experience for spectators and players.”
Along with the new information platform, Infosys is also responsible for the ATP Player Zone player engagement platform and mobile app, to enhance both the fan experience as well as the athlete’s experience.
The whole idea behind managing analytics in the Australian Open may have stemmed from other sports, but is certainly warranted. Last year we saw MLB take a risk at introducing Statcast to it’s season and even having an all-star team based solely on data analytics. But this turned out remarkably well for the sport of baseball because not only does it aid athletes and coaches on areas of improvement, but it provides a unique level of entertainment for the fans.
While an athlete may not make it all the way to a grand slam final, Infosys will ensure that there will be more than one way to make a headline from now on.
