Snapchat Sells Out Of Live Story Inventory For Super Bowl After Changing Sales Tactics

Snapchat has "sold out its Live Story with the NFL" for Super Bowl 50 after "missing out on the big game last year," according to Garett Sloane of DIGIDAY. Sources said that Marriott, Budweiser, Pepsi and Amazon "are all going to be Snapchat Super Bowl sponsors." Video ads will "run amid the Live Story for the game," though Bud will "only be allowed to serve beer ads to users 21 and older." A source said that the ad packages "wound up altogether totaling in the 'low seven figures.'" That is revenue Snapchat and the NFL split. Snapchat last year was looking for $1.77M for a "single big-name sponsor to support the entire Live Story." However, with a "much closer relationship with the NFL" this season, Snapchat ran Live Story "throughout the season, including the championship games." Sources said that Snapchat for this year's game "switched tactics" from targeting a single sponsor and instead "looked for multiple sponsors" (DIGIDAY.com, 1/25).