GOLFCHANNEL.com's Rex Hoggard noted GoDaddy Founder Bob Parsons is "committed" to Parsons Xtreme Golf, the Scottsdale-based high-end golf equipment company he founded, and his "vision for PXG is one that is unrivaled in the golf industry." Parsons said, "It wasn’t, 'Hey, you guys need to get this done within the next two or three months.' I said, 'You guys have as long as you need to get it done well. Spend as much money as you need to and we’ll use whatever process is the best process.' That's what they had to launch from." Parsons said that consumers "can expect a similar cutting edge in PXG’s media campaigns, with the initial print advertisements referring to the company’s products as the 'duck’s nuts.'" Parsons said, "What we have in our ad that you’ll never see in another golf ad, we have a warning that says, 'Our clubs are amazing but expensive.' It explains why they’re expensive" (GOLFCHANNEL.com, 1/20).
SHARE PRICE: GOLF WORLD's Geoff Shackelford noted Fantex gave golfer Scott Langley a $3.06M signing bonus so the company "can sell shares in the lefthander." In return for the signing bonus, Fantex takes 15% of Langley’s "future earnings on and off the course." Langley is Fantex' first athlete "not under a team contract and therefore should provide more risk." Langley in four years on the PGA Tour has earned just over $2.5M (GOLFWORLDDIGITAL.com, 1/18).
CARING INDIVIDUAL: Canada-based long-term-care facility operator Extendicare announced a multiyear partnership with golfer David Hearn, who will wear the company's logo on his right sleeve during play. The relationship also will see Hearn and Extendicare work closely together to campaign for the Alzheimer Society of Canada (Extendicare).
