ESPN in December posted its 22nd consecutive month leading reach metrics in the comScore multiplatform digital rankings for sports with a total of 83.9 million unique visitors, and its overall consumption total of 7.594 billion minutes also led the category. But the Yahoo Sports-NBC Sports digital alliance, recently renewed for another three years, scored a rare win in average minutes spent per visitor during the month with a total of 103.2, exceeding ESPN’s 90.5. The NFL Internet Group also rose to second in the category in reach with 61.9 million unique visitors. Most of the category, however, declined from November in both reach and consumption metrics, due in part to factors such as the holidays and the end of the ’15 NFL and college football regular seasons and fantasy football season.
| RANK |
SITE |
UNIQUES (000)
|
| 1) |
ESPN |
83,897
|
| 2) |
NFL Internet Group |
61,940
|
| 3) |
Yahoo Sports-NBC Sports Network* |
59,512
|
| 4) |
CBS Sports** |
54,519
|
| 5) |
Fox Sports Digital-Sporting News Media |
52,910
|
| 6) |
Bleacher Report-Turner Sports Network*** |
51,640
|
| 7) |
USA Today Sports Media Group^ |
49,302
|
| 8) |
SB Nation |
43,874
|
| 9) |
Sports Illustrated sites# |
27,099
|
| 10) |
MLB0 |
14,765
|
| 11) |
MSN Sports |
14,708
|
| 12) |
NHL Network |
10,103
|
| 13) |
Deadspin.com |
9,964
|
| 14) |
CineSport |
8,670
|
| 15) |
Answers.com Sports |
8,663
|
| RANK |
SITE |
TOTAL TIME SPENT (MINUTES)
|
| 1) |
ESPN |
7.594 billion
|
| 2) |
NFL Internet Group |
2.525 billion
|
| 3) |
Yahoo Sports-NBC Sports Network* |
6.14 billion
|
| 4) |
CBS Sports** |
1.506 billion
|
| 5) |
Fox Sports Digital-Sporting News Media |
1.068 billion
|
| 6) |
Bleacher Report-Turner Sports Network*** |
1.629 billion
|
| 7) |
USA Today Sports Media Group^ |
750 million
|
| 8) |
SB Nation |
378 million
|
| 9) |
Sports Illustrated sites# |
226 million
|
| 10) |
MLB |
345 million
|
NOTES: * = Includes Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes 247Sports.com. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and ForTheWin. # = Includes 120 Sports, National Football Post and the FanSided Network.
