Bills season tickets in '16 will be "more expensive than they were a year ago," according to Vic Carucci of the BUFFALO NEWS. While "depending on location," regular seats will have an increase of $3-6 per game, while club seats will be $5-10. The Bills "made no public announcement that they have increased ticket prices." Instead, they "revealed it in direct communication" with fans. In a Jan. 5 email "notifying season-ticket customers of payment-plan options, the Bills made no specific mention that the cost of their seats had gone up." They left that information to be "extrapolated later in the email, in the portion where the price is listed." Some fans have been "taken aback by what they viewed as too subtle a mention of the price hike." Asked why the team chooses not to make a general announcement of the ticket-price increase, Bills VP/Communications Scott Berchtold said, "It's just more of a one-on-one communication with fans. And there are a number of (other) instances where we communicate directly with them." He also "noted that the hard-copy letter previously was two pages, with the pricing on the second page" (BUFFALONEWS.com, 1/13). In Buffalo, James Fink noted the Bills in '15 "set a season-ticket sales record by selling more than 60,000 seats in Ralph Wilson Stadium." All eight regular-season games "were sold out by mid-summer, helped along by the hiring of Rex Ryan as head coach." But the team "did not meet his playoff expectations and finished 8-8" (BIZJOURNALS.com, 1/13).
