Harper Signs On As Brand Ambassador For New Era; Deal Has Option To Run Through '18

Nationals RF Bryce Harper has signed on as a brand ambassador for New Era. The company will begin using Harper in its '16 baseball campaign along with additional MLB ambassadors. The deal has an option to run through '18. Harper joins Pirates CF Andrew McCutchen, Giants C Buster Posey and Mets P Jacob deGrom as New Era ambassadors (New Era). Harper said, "I had worked with New Era on their All-Star Game campaign, with Nina Agdal, so I've done a bit of modeling, if you'd call it that. Honestly, it's great to be a brand ambassador for New Era, because I've [grown] up with them. Ever since I was 5 or 6 years old, I was wearing snapbacks or beanies, and it was always New Era or nothing else" (ROLLINGSTONE.com, 1/12).