In Boston, Eric Convey noted Gillette yesterday "launched YouTube videos to promote the new ProShield razor," featuring NFLers "performing what are supposed to be 'Shieldmoves.'" Ravens G John Urschel does the "aptly named 'Awkward Dance.'" Rams G Rodger Saffold "contributes 'The Forcefield' another called 'Deleting the Defense' and yet another called ''The Flyswatter.'" Redskins LT Trent Williams "adds a stoic number called 'The Wall'" (BIZJOURNALS.com, 1/7).
FORE SCORE: GOLFWEEK's David Dusek noted Tom Watson and Marc Leishman "signed endorsement contracts" with Callaway Golf. The length and financial terms of the deals "were not available." Callaway also announced that it "re-signed" Henrik Stenson and Branden Grace (GOLFWEEK.com, 1/7).
BE A PRO: Perry Ellis on Monday announced United Legwear & Apparel has become the master licensee of Pro Player. Activation around MLB ballparks will include prominent signage, stadium program ads and hospitality at venues such as Citi Field, SunTrust Park and Minute Maid Park. These partnerships kick off this Spring. In addition, pro athletes in baseball, basketball, football and soccer will be named as brand ambassadors, along with fitness experts, lifestyle personalities and celebrities (Perry Ellis).
