Menu
Marketing and Sponsorship

NFL Panthers Boast Busiest Month In Team Store History; Cardinals Jersey Sales Up

NFL Panthers Dir of Communications Steve Drummond said that December "was the busiest month" in team store history, according to Sarah Chaney of the CHARLOTTE OBSERVER. The store "had 10,129 orders for the month, for an average of 289 orders per day," and it "processed over 15,500 transactions for December, at an average of $80 per transaction." Drummond said, "We will ship almost as many orders in December as we have done from January 1 to November 30" (CHARLOTTE OBSERVER, 1/2). Meanwhile, in Arizona, Sonja Haller noted retailers are seeing the Cardinals' signature red gear "fly off the shelves." National jersey sales for Cardinals players have "spiked in the last week," moving up the team in sales rankings. WR Larry Fitzgerald last week "cracked the top 20 in jersey sales," as his No. 11 jersey "ranked No. 12 in sales." Fitzgerald "was the only Cardinals player on the top 20 list." Overall, Cardinals' jersey sales "rank No. 18 in the NFL, a five-spot leap over last year's No. 23 ranking" (ARIZONA REPUBLIC, 1/1).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/01/04/Marketing-and-Sponsorship/NFL-Merch.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/01/04/Marketing-and-Sponsorship/NFL-Merch.aspx

CLOSE