ESPN in November extended its lead over chief rival Yahoo Sports-NBC Sports in both reach and consumption metrics in comScore multiplatform digital rankings for sports. As the Yahoo-NBC alliance last month retreated slightly from its company-record performance in October, ESPN stretched its margin between the two from less than 11 million unique visitors and 1.7 billion minutes of consumption to more than 17 million uniques and 2.3 billion minutes in November. ESPN’s audience total last month of 89.9 million uniques also marked its 21st consecutive month atop the list, and it again led the category with just shy of 9 billion total minutes of consumption. 247Sports.com, part of CBS’ digital rollup, continued its run of growth in ’15, setting another company record with 19.5 million uniques.
Untitled Document
| RANK |
SITE |
UNIQUES
(000)
|
| 1 |
ESPN |
89,880
|
| 2 |
Yahoo Sports-NBC Sports Network* |
72,793
|
| 3 |
NFL Internet Group |
62,409
|
| 4 |
Fox Sports Digital-Sporting News Media |
60,750
|
| 5 |
CBS Sports** |
59,724
|
| 6 |
Bleacher Report-Turner Sports Network*** |
54,199
|
| 7 |
USA Today Sports Media Group^ |
53,208
|
| 8 |
SB Nation |
47,412
|
| 9 |
Sports Illustrated sites# |
26,365
|
| 10 |
MLB |
22,346
|
| 11 |
MSN Sports |
15,901
|
| 12 |
Deadspin.com |
13,720
|
| 13 |
NHL Network |
9,541
|
| 14 |
theScore Inc. |
7,026
|
| 15 |
Active.com sites |
6,915
|
| RANK |
SITE |
TOTAL TIME SPENT
(MINUTES)
|
| 1 |
ESPN |
8.998 billion
|
| 2 |
Yahoo Sports-NBC Sports Network* |
6.675 billion
|
| 3 |
NFL Internet Group |
3.016 billion
|
| 4 |
Fox Sports Digital-Sporting News Media |
1.046 billion
|
| 5 |
CBS Sports** |
1.809 billion
|
| 6 |
Bleacher Report-Turner Sports Network*** |
1.934 billion
|
| 7 |
USA Today Sports Media Group^ |
839 million
|
| 8 |
SB Nation |
387 million
|
| 9 |
Sports Illustrated sites# |
273 million
|
| 10 |
MLB |
506 million
|
NOTES: * = Includes Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes 247Sports.com. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and ForTheWin. # = Includes 120 Sports, National Football Post and the FanSided Network.
