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Bengals' Undefeated Start Could Lead To Dynamic Pricing Model For Future Games

The Bengals are 8-0 heading into tonight's "MNF" matchup with the Texans, and their performance this season is "spurring discussions within the front office that could reshape how much fans pay to see games at Paul Brown Stadium," according to a front-page piece by Bowdeya Tweh of the CINCINNATI ENQUIRER. The team is "studying how it can adjust ticket prices based on an opponent or the level of demand for games on the fly." Bengals Dir of Sales Analytics Andrew Brown said that such changes "were considered" for '15 but later tabled. Brown: "If there is a strategic way in which we could provide the team with a greater chance of selling the stadium out for all of the regular season home games, that's certainly something we'd want to review." Brown added that more than half of NFL teams "employ variable or dynamic pricing strategies for games." He said that the Bengals "have received positive feedback from other NFL teams on such pricing schemes." Tweh notes direct ticket sales to fans "account for the largest share of Bengals game attendees, but the secondary market has increasingly been a path fans select to attend games." The Bengals' place atop the standings "has helped fuel price hikes for tickets on the secondary market within the last few weeks." SeatGeek Content Analyst Chris Leyden said that at the start of the season, the "average list price for the Nov. 5 Browns-Bengals night game was $141." The average list price "rose to $218 when game week arrived," and it was "hard for people to find tickets as kickoff approached." Leyden: "The demand is certainly up this year compared to the last three seasons. Winning drives demand for sure. ... The Bengals are still not one of the hottest tickets in the NFL. That probably has to do with Cincinnati not being a huge city" (CINCINNATI ENQUIRER, 11/16).

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