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People and Pop Culture

Going Off The Grid: Sports Execs' Favorite Sports Uniforms, Stories They're Watching

A weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, a look ahead to the biggest sports business stories of '16 and some innovative brands. 

  • Upper Deck Dir of Product Development Grant Sandground
    – Still owns the (tattered) copy of Fantastic Four Issue #1 that his parents bought him for his Bar Mitzvah.
  • Molson Coors Canada Dir of Sponsorship & Strategy Hari Sihvo
    – His favorite possession is a '55 Gretsch Duo Jet guitar, and he hopes to out-live Keith Richards.
  • Red Bulls GM Marc de Grandpre
    – His daughter keeps him up to date on all things pop culture, especially music.
  • 16W Marketing Partner & co-Founder Steve Rosner
    – Uses a flip phone so he can control how connected he wants to be.

Going Off The Grid
Most innovative brand in the sports space Best sports uniform Pizza topping(s) of choice Best '90s TV show Sports story you'll be watching over the next year

Sandground
MLBAM Yankees and Raiders Genoa salami and Kalamata olives "Freaks and Geeks" NHL expansion

Sihvo
Red Bull Canadiens Sundried tomato, asiago, parmesan and goat cheese "Seinfeld" FIFA scandal

de Grandpre
STATS Canadiens Mushrooms and pepperoni "Seinfeld" MLS expansion

Rosner
Nike (still!) Yankees Mushrooms and onions "The Sopranos" "Thursday Night Football" TV rights deal
Do you want to get your thoughts in the Grid? If so, shoot an email to jperez@sportsbusinessdaily.com.

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