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SBJ In-Depth: The Fight Game

Welcome to the main event. Whether it’s boxing or mixed martial arts, promoters and sports properties are fighting for ways to reach larger audiences and build buzz around their bouts. Where are they making gains and where are they taking hits? Where are the growth opportunities? Is there much buy-in from sponsors? From talent development to television production, we’ll look at how the fight game is reaching beyond avid fans to mainstream audiences.

Publishing Date: Nov. 23 Ad Close: Nov. 9 Materials Close: Nov. 11. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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