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Ticket Prices Soar For Game At Mile High Featuring Undefeated Broncos And Packers

The pursuit of tickets for Sunday night's game between the undefeated Packers and Broncos "by out-of-town Packers fans, known to be among the league's most rabid travelers, has resale prices reaching a plateau previously unseen for a Broncos regular-season home game," according to Kieran Nicholson of the DENVER POST. Seats on the secondary market are in the $400-$700 range "for the upper deck and more than $3,300 for the lower level." The induction of Broncos Owner Pat Bowlen into the team's Ring of Fame also is "fueling interest locally," and players from the '97 Broncos team that won the organization's first Super Bowl (against the Packers) "will be on hand." Former Broncos Alumni Association President David Tread said, "It's a combination of everything. Broncos fans are still very loyal to the '97 Super Bowl team. ... Mr. B is going into the Ring of Fame. It all adds up to a pricey ticket." Nicholson noted asking prices yesterday for some lower-level tickets "were $3,300 per seat on Ticketmaster," although "most were priced between $1,000 and $2,000." Tickets in fifth level of Sports Authority Field "were starting at $360 and topping off at $800." The Broncos and Ticketmaster said that the "resale of those seats on the secondary market was running from $128 to $379." National Association of Ticket Brokers Exec Dir & General Counsel Gary Adler said, "It's a very high-end game, no doubt" (DENVER POST, 10/28).

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