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Marketing and Sponsorship

Sprint Preparing To Return In '16 For Final Year As Title Sponsor Of NASCAR's Cup Series

Sprint is preparing to return in '16 "for a lame-duck year as title sponsor of NASCAR’s Cup Series, though the sponsor was open to leaving early if the opportunity arose," according to sources cited by Adam Stern in this week's SPORTSBUSINESS JOURNAL. Sources said that the K.C.-based cellphon...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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