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Marketing and Sponsorship

Marketplace Roundup

In Dallas, Brandon George noted Nike has "been working with the Cowboys the past few weeks to prepare a special cleat" for WR Dez Bryant, who endorses the Jordan Brand. Nike "re-worked Bryant's game cleats so that his right shoe is now wider than the left one." Nike made the right shoe wider for Bryant because they "strengthened a plate that is already built into the outside of the shoe to better protect" Bryant's surgically repaired right foot when he returns to the field (DALLASNEWS.com, 10/21).

HEAR ME ROR
: GOLF DIGEST STIX' Stephen Hennessey cites social media platform Hookit data as showing that Rory McIloy "led the PGA Tour -- by a wide margin -- in social interactions" during the '14-15 season. McIlroy "had 5.9 million likes, comments, retweets or shares across his social-media channels." Rickie Fowler was "second with 2.5 million." Tiger Woods is "still king" when it comes to followers, "counting nearly 8.3 million" to his name. McIlroy is "second at 4.3 million." Danny Lee "picked up the highest percentage of new followers" with 485% growth (GOLF DIGEST STIX, 10/21 issue).

JERSEY SCORE: The NFLPA has organized its first-ever “Jersey Friday” for Nov. 6 in which fans are encouraged to wear an NFL player jersey to work, school or play in exchange for a recommended $6 donation to Got Your 6, an NFLPA charitable partner that benefits military veteran re-integration into civilian life. “This is an incredible opportunity to celebrate our nation’s favorite sport and players, while also bringing attention to our nation’s veterans,” said Rob Gordon, President of Got Your 6 parent organization Be The Change (Eric Fisher, Staff Writer).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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