A weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, insights into the world of sports media and marketing:
- YouTube/Google Head of North American Sports Partnerships Tim Katz
– Gets his news from VICE.
- UFC Senior VP/Global Brand Marketing Jackie Poriadjian
– Just can't get enough of pop culture.
- LHB Sports, Entertainment & Media President & CEO Lee Berke
– Built his career on pop culture.
- USA Today Dir of Sports Marketing & Partnerships Elizabeth McGuire
– Never misses an awards show; her summer highlight was a Taylor Swift concert.
| |
Athlete with breakout marketing potential |
Rising star in sports media |
Daily fantasy in 2-3 words |
Who would play you in a movie? |
Best sporting event attended |
Katz |
U.S. swimmer Katie Ledecky |
Dude Perfect |
Step toward legalization |
John Krasinski |
'01 World Series Game 4 (Derek Jeter becomes Mr. November) |
Poriadjian |
UFC fighter Ronda Rousey |
FS1's Katie Nolan |
A game changer |
Sandra Bullock |
UFC 129: St-Pierre vs. Shields (the first stadium event) |
Berke |
LSU RB Leonard Fournette |
ESPN baseball analyst Jessica Mendoza |
In startup mode |
Mix of Nick Offerman and Billy Mays |
Super Bowl XLII (Giants-Patriots) |
McGuire |
U.S. swimmer Katie Ledecky |
The Players' Tribune President Jaymee Messler |
Critical year ahead |
Jessica Biel (fingers crossed!) |
'96 Olympics Women's Soccer Gold Medal Match |
Do you want to get your thoughts in the Grid? If so, shoot an email to
adamharris@sportsbusinessdaily.com.
