SBJ In-Depth: Sponsorship/Marketing

Never before have sponsors had so many tools to reach consumers with their marketing efforts. Social and digital platforms provide an opportunity for more one-on-one relationships with consumers, and analytics provide greater insights into consumer behavior and ROI. The platforms and technology challenge sponsors in how they spread their marketing dollars and create new inventory that’s ripe for the taking. In the week corresponding with SportsBusiness Journal/Daily’s Sports Marketing Symposium to be held November 4-5 at the New York Marriott Marquis at Times Square We will examine some of the ways sponsors have been successful with all the options before them.

Publishing Date: Nov. 2 Ad Close: Oct. 19 Materials Close: Oct. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.