AD AGE's Jessica Wohl noted Ball Park jerky's latest marketing push "includes a partnership" with SEC Network, which IPG Mediabrands' BPN "helped pull together." Brand messaging "will be integrated into some of the announcers' play-by-play." Tyson Foods VP & GM/Emerging Brands Group Tim Smith said that an announcer, for example, "might say 'dried to be tough, flame grilled to be tender' during appropriate in-game opportunities, such as when a player does something tender like helping a player up." The tie-in "goes with football under the SEC Network deal, a switch from Ball Park's roots" (ADAGE.com, 10/12).
DRIVING TO THE LANE: NBA China and Dongfeng Nissan today announced a multiyear sponsorship deal that makes the joint venture the official automotive partner of NBA China. Dongfeng Nissan will showcase its lineup of vehicles during NBA China's marquee events, including NBA Global Games China. The brand also will bring NBA players to China for appearances. Dongfeng Nissan lined up a strong presence for Hornets-Clippers games this past Sunday in Shenzhen and tomorrow in Shanghai, with on-court activation and in-arena car displays (NBA China).
START YOUR ENGINES: Hulman & Co. CEO Mark Miles noted Honda and Chevrolet have not yet renewed their agreements to return as IndyCar engine providers, but added, "This week we're scheduling the time to go back to Detroit or them to come down here to see if we can get that one done. I just don't think there's any roadblock to getting those done" (USA TODAY, 10/13).
