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SBJ In-Depth: Sponsorship/Marketing

Never before have sponsors had so many tools to reach consumers with their marketing efforts. Social and digital platforms provide an opportunity for more one-on-one relationships with consumers, and analytics provide greater insights into consumer behavior and ROI. The platforms and technology challenge sponsors in how they spread their marketing dollars and create new inventory that’s ripe for the taking. In the week corresponding with SportsBusiness Journal/Daily’s Sports Marketing Symposium to be held November 4-5 at the New York Marriott Marquis at Times Square We will examine some of the ways sponsors have been successful with all the options before them.

Publishing Date: Nov. 2 Ad Close: Oct. 19 Materials Close: Oct. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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