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Marketing and Sponsorship

Marketers, Moviemakers Seek Out "Sweet And Vicious" UFC Star Ronda Rousey

It is "both sweet and vicious" sides of UFC fighter Ronda Rousey that make her " "so intriguing to marketing and moviemaking powers that be," according to a Fashion & Style section piece by Sheila Marikar of the N.Y. TIMES. She is "able to break an arm one day and gyrate topless for a denim advertising campaign the next." Rousey, who is set to star in the upcoming film "Mile 22" with Mark Wahlberg, has "been taking acting classes for two years, and she is working with a fashion stylist." She said that she "feels most attractive" when she weighs around 148 pounds. Rousey: "That’s like my favorite weight." But Rousey added that she "still likes to get a little bigger than that, sometimes, because she has to choose between the look of her abs and breasts." She said, "You can't have both." Buffalo Jeans last year signed Rousey as "a face of the brand." In her first shoot for the company, she "looks like the girl next door, if the girl next door were really ripped." Iconix Brand Group CMO Dari Marder, whose company partly owns Buffalo, said, "That’s what we loved about her. She wasn't supermodel size." Rousey's next major film project after "Mile 22" is an adaptation of her memoir, "My Fight/Your Fight." Rousey will "play herself for the bulk of the movie, which she described as 'a mix'" between "8 Mile' and "Rocky." She "plans to take improvisational acting classes and help cast a younger version of herself" (N.Y. TIMES, 10/11).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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