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Marketers, Moviemakers Seek Out "Sweet And Vicious" UFC Star Ronda Rousey

It is "both sweet and vicious" sides of UFC fighter Ronda Rousey that make her " "so intriguing to marketing and moviemaking powers that be," according to a Fashion & Style section piece by Sheila Marikar of the N.Y. TIMES. She is "able to break an arm one day and gyrate topless for a denim advertising campaign the next." Rousey, who is set to star in the upcoming film "Mile 22" with Mark Wahlberg, has "been taking acting classes for two years, and she is working with a fashion stylist." She said that she "feels most attractive" when she weighs around 148 pounds. Rousey: "That’s like my favorite weight." But Rousey added that she "still likes to get a little bigger than that, sometimes, because she has to choose between the look of her abs and breasts." She said, "You can't have both." Buffalo Jeans last year signed Rousey as "a face of the brand." In her first shoot for the company, she "looks like the girl next door, if the girl next door were really ripped." Iconix Brand Group CMO Dari Marder, whose company partly owns Buffalo, said, "That’s what we loved about her. She wasn't supermodel size." Rousey's next major film project after "Mile 22" is an adaptation of her memoir, "My Fight/Your Fight." Rousey will "play herself for the bulk of the movie, which she described as 'a mix'" between "8 Mile' and "Rocky." She "plans to take improvisational acting classes and help cast a younger version of herself" (N.Y. TIMES, 10/11).

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