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Sidney Crosby Signs Six-Year Deal With Adidas Worth As Much As $1.5M Per Year

Penguins C Sidney Crosby yesterday announced a six-year deal with adidas worth $1-1.5M annually that will see him become the brand's "only global hockey athlete," according to TSN.ca. Crosby joins adidas to "collaborate on apparel and equipment design and development." He also will take a "leading role in adidas marketing" (TSN.cam 10/6). The move is the latest hockey-related deal for adidas, which last month announced a seven-year uniform deal with the NHL beginning with the '17-18 season. The brand also has signed an endorsement deal with Oilers C and No. 1 draft pick Connor McDavid (THE DAILY).

SBJ Morning Buzzcast: April 26, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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