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Marketing and Sponsorship

Auburn-Under Armour Deal Now Third-Largest In Nation With Extension Through '25

Auburn and Under Armour have "extended their apparel partnership" through June '25 in what will be the "third-largest apparel deal in the country," according to Brandon Marcello of the BIRMINGHAM NEWS. The nine-year deal is worth $78.1M, making it an average of $8.68M per year. The deal includes a ...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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