SBJ In-Depth: NBA Season Preview

Coming off a season that saw a massive new media rights deal and an attendance record, the strength of the NBA is on full display. Now, heading into a new season, how will the league build on that growth and take its game to the next level? We will talk with league and team executives, sponsors, media partners and other stakeholders and see how they are building on the NBA’s momentum. Ticket strategies, marketing campaigns, new television programming, arena renovations — we will draw up the plays expected from the NBA in the season ahead.

Publishing Date: Oct. 19 Ad Close: Oct. 5 Materials Close: Oct. 7. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.